Primark, one of the biggest retailers in the world. A new collection deserves a sleek and stylish expression. We filmed and edited campaigns for the brands Festival Grunge, Sustainable Sportswear and 50th Birthday collection presenting unique techniques, colour correction, and formatting, we also had the opportunity to shoot behind the scenes with a selection of influencers including Jamal Edwards, Amber Driscoll and Sophie Hannah.

Our footage was utilised in a series of commercials shown in-stores globally and online. 

Foxlight Creative
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